The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
Samsung Group
Client
Title
Category
Award
Points
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / madrid
Client: Samsung Spain
Category: Innovation in AI
Points: 45.00
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America
Category: Social Post / Real-time Response
Points: 21.00
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / madrid
Client: Samsung Spain
Category: Innovation / New Ideas in Health & Wellness
Points: 9.00
Samsung ThrowBack Deals
Agency: MRM BRAZIL / São Paulo + Samsung Brazil / São Paulo
Client: Samsung
Category: Creative Effectiveness / Retail
Points: 9.00
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid
Client: Samsung Spain
Category: Innovation / New Ideas in Technology
Points: 9.00
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid
Client: Samsung Spain
Category: Use of Technology
Points: 9.00
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America
Category: Social Post / Single
Points: 9.00
Packed Full Of History
Agency: CHEP Network
Client: Samsung Australia
Category: Product Packaging
Points: 3.00
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America
Category: Current Event Response
Points: 3.00
Clash of Commuters
Agency: CHEP Network + Revolver
Client: Samsung Australia
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Galaxy Time
Agency: Leo Germany / Frankfurt am Main
Client: Samsung
Category: Creative Use of Data
Points: 3.00
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid
Client: Samsung Spain
Category: Use of Smart Devices & Voice Assistants
Points: 3.00
Clash of Commuters
Agency: CHEP Network + Revolver
Client: Samsung Australia
Category: Mobile Gaming
Points: 3.00
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / madrid
Client: Samsung Spain
Category: Innovation / New Ideas in Design
Points: 3.00
Packed Full Of History
Agency: CHEP Network
Client: Samsung Australia
Category: Packaging / Specialty / Limited Edition
Points: 3.00
Packed Full Of History
Agency: CHEP Network
Client: Samsung Australia
Category: Promotional / Physical Items
Points: 3.00
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America
Category: Content at the Speed of Culture
Points: 3.00
Client:
Samsung Spain
Title:
Impulse
Category:
Innovation in AI
Award:
2025 Creative Use of AI Gold Pencil
Points:
45.00
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Social Post / Real-time Response
Award:
2025 Social Media Silver Pencil
Points:
21.00
Client:
Samsung Spain
Title:
Impulse
Category:
Innovation / New Ideas in Health & Wellness
Award:
2025 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Samsung
Title:
Samsung ThrowBack Deals
Category:
Creative Effectiveness / Retail
Award:
2025 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Samsung Spain
Title:
Impulse
Category:
Innovation / New Ideas in Technology
Award:
2025 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Samsung Spain
Title:
Impulse
Category:
Use of Technology
Award:
2025 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Social Post / Single
Award:
2025 Social Media Bronze Pencil
Points:
9.00
Client:
Samsung Australia
Title:
Packed Full Of History
Category:
Product Packaging
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Current Event Response
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Samsung Australia
Title:
Clash of Commuters
Category:
Experiential & Installations / Experiential & Immersive
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Samsung
Title:
Galaxy Time
Category:
Creative Use of Data
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Samsung Spain
Title:
Impulse
Category:
Use of Smart Devices & Voice Assistants
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Samsung Australia
Title:
Clash of Commuters
Category:
Mobile Gaming
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
Samsung Spain
Title:
Impulse
Category:
Innovation / New Ideas in Design
Award:
2025 Design Merit Award
Points:
3.00
Client:
Samsung Australia
Title:
Packed Full Of History
Category:
Packaging / Specialty / Limited Edition
Award:
2025 Design Merit Award
Points:
3.00
Client:
Samsung Australia
Title:
Packed Full Of History
Category:
Promotional / Physical Items
Award:
2025 Design Merit Award
Points:
3.00